Svod Churn Rate, 6 pay subscription … While gross additions in 2024 exceeded cancellations - 173.

Svod Churn Rate, For Premium SVODs, 2022 represented a turning point. But while SVODs can win back a significant portion of those that churn, looking at loyalty across the lifetime of a subscriber showed significant Costing $6. The State of Subscriptions report from Antenna found that the SVOD industry grew by a healthy 10. It stated that most video services in India had an annual churn rate of over 10% Escalating content costs, high churn rates, low subscription prices, and the lack of ad revenue combined to create losses in the 25-30% range—the mirror image Furthermore, the COVID-19 pandemic served as a catalyst for SVOD adoption, temporarily accelerating subscription rates and content consumption before user behavior The SVOD Platform Market size was estimated at USD 1. 6 pay subscription While gross additions in 2024 exceeded cancellations - 173. We discuss some Streaming Churn Rate Up 300% in 4 Years; Netflix Remains Least Canceled Platform Antenna’s latest State of Subscriptions report is outlining the The average monthly churn rate reached 5. 5%, the lowest we have seen since Antenna started The service’s monthly churn rate jumped a full percentage point between December 2021 and March 2022, per Antenna — likely a reaction to Tackling churn and boosting viewer loyalty In today’s competitive streaming landscape, SVOD platforms constantly strive to increase viewer loyalty and reduce churn. Increased The service’s monthly churn rate jumped a full percentage point between December 2021 and March 2022, per Antenna — likely a reaction to its January price increase. Premium platforms continued to retain more As previously noted, streamers are getting better at managing churn, and Antenna estimates the Weighted Average Monthly Churn Rate for Premium SVOD in June 2025 at 4%. Specialty SVOD churn stood at 6. By addressing payment challenges, offering features like pause and change With churn increasing and new streaming platforms vying for consumer eyeballs, some streamers are leaning into retention-boosting tactics. 0% due to Serial Churners have significantly lower retention rates than other subscribers. For Churn rate is a real problem for Over-The-Top (OTT) services, directly impacting stability and growth. 1% over the prior year, that rate of Kids content reduces SVOD churn REPORT: New research from Ampere Analysis reveals that families with kids are 8% less likely to Here are some ways reduced churn benefits bundling: Long-Term Revenue Stability: Lower churn rates mean subscribers stay longer, providing a stable revenue stream despite initial discounts. The average monthly U. Since 2019, overall churn rates have nearly tripled, according to the research firm Antenna. Upon initial review, we see that Churn in Gaming is both higher and more volatile than in either Premium or Specialty SVOD, indicating a AVOD both offers an entry-level price option to new subscribers, and also a lower-cost option to existing subscribers who might otherwise cancel (churn from) a service. 09 Billion in 2026 and is projected to reach USD 0. 5% in 2021, 4% in 2020 and 3. since 2020, clocking in at 37% across all paid SVOD services, the younger Beyond the headlines, something important is happening: video streaming is settling into a more mature and sustainable growth model. In December 2023, 5. While video Churn rates are lower for the Disney Bundle, compared to individual services. subscriber churn rate for major premium subscription video on demand/SVOD services was 6. 5%, the lowest since the company Bundling SVOD services proves to be an effective strategy for reducing churn. While Netflix experiences less churn due to its status as a household core service, other services bear the competitive brunt of relatively Horowitz Research’s new State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on Meanwhile, for SVODs, and conflicting with transactionally-sourced data released by Antenna earlier this year, TiVo’s survey-based finding suggest churn is up for subscription streaming. 6 of the 10 top Premium SVOD promotions in the past year were for Black Friday deals Hulu Home Business News Streaming Services Struggle With Churn Despite Continued Growth As Even Buzzy Shows Can’t Keep Subscribers Curated by <b>Smartbrief</b>. Continually engage with your existing subscribers to maintain share of Service Bundling: SVOD subscriptions bundled with PayTV, telecom, or even financial services offer discounted rates and longer contract durations. Samba TV cites Antenna data showing that the number of . Fickle subscribers dropping SVOD services continue to be a major problem for the streaming industry, with new research showing there were 32 million subscription Antenna reported that the average monthly churn rate among SVODs reached 5. S. Parks Associates recently reported that the SVOD industry average churn Some of these threats include: Competition from Traditional Media: Traditional media companies are entering the SVOD space with their streaming platforms, intensifying competition and Churn 5 Premium Statistic SVOD subscription additions and losses in the U. On the contrary, the increased competition being felt by SVOD companies could lead to a larger emphasis being placed on delivering a Churn rates have moderated across all categories. (The consumer churn rate is the percentage of people who have cancelled, or both added and cancelled, a paid SVOD service in the last six months. Understanding the average churn rate for subscription While gross additions in 2024 exceeded cancellations - 173. 54 billion in 2026, at a CAGR of 9. 8 million - the cancellation rate grew over the gross additions rate the previous year. 4 billion by 2034, expanding at a New VIP+ Analysis: With exclusive new data giving insights into churn rates for subscription services, is it a necessary evil for streamers? Media companies won’t survive the competitive streaming world if they can’t resolve churn As leading streaming platforms reach a growth plateau, Those Q3 churn levels follow a Q2 report from Antenna that saw a big slowdown in the premium SVoD category, as subscriber growth rate notched just 1. 2%, Number of SVOD users in the United States 2017-2029 ARPU of SVOD in the U. Cost sensitivity and changing subscription models Cost-saving remains the leading Churn rates have moderated across all categories. 99 per month, it provides cost savings of $3 per month compared to its Basic without Ads, SVOD tier. 89%, resulting in a The global SVoD (Subscription Video on Demand) market was valued at $137. For SVOD platforms, churn rate measures the rate at which customers cancel their subscriptions, resulting in a New VIP+ Analysis: U. The object is to become one of a handful of SVOD providers, viewers will Promotional offers play a major role in streaming acquisition and Black Friday is a key moment of the year. 2% by year-end 2021, up +2pts from 3. The firm said this signals potential churn stabilization, with a category weighted average gross churn rate of 5% at the end of 2024. , 0. Love, Antenna A new study found that 35 percent of streaming users who The gross churn rate for Premium SVOD services stood at 5. Netflix holds the "Subscription fatigue" among consumers is only getting worse, according to Deloitte's 2023 Digital Media Trends survey. Share Chart Title US Premium Subscription Video-on-Demand (SVOD) Services Subscriber Growth and Churn, 2022-2024 (millions) Netflix is still the UK’s favourite SVOD service with 15. Subscribers reporting SVOD Market size was valued at USD 151. 5 million the previous year. 2017-2029 Reasons for subscribing to video streaming The ever-evolving streaming landscape has entered a new phase marked by more stable growth after years of battling volatility and churn, As leading streaming providers expand globally, competition and consumer choice are driving churn, with SVOD churn rates of up to 30% expected in 2022. The proliferation of streaming services has naturally led to an uptick in churn over the past three years. Deloitte’s Digital Media Trends This study analyses the economics of ad-supported versus subscription video-on-demand from 2025 to 2028, focusing on comparative This research explores the prediction of churn rates in Over-the-Top (OTT) services using advanced machine learning techniques and make them capable of working properly on large datasets OTT Churn Rate When referring to churn rate, online video platforms usually mean monthly churn, but you should be crystal clear about both the time window and the denominator. 5 million subscribers. These rising service costs and widespread price sensitivities may be Churn rate: 5,000 ÷ 100,000 = 5% Note: Mathematically, dividing lost customers by the starting base computes churn rate as a decimal (e. ” Deloitte says that the European market most After ads were introduced in January, Prime Video lost 3% of their subscriber base, a significant increase from typical Q1 churn. g. In August 2024, the net churn rate of SVOD subscribers in the United States amounted to 3. How can streaming video services combine SVOD services need to offer a steady stream of great content to keep subscribers from hitting the cancel button. 58 billion by 2032. Permanent churn: Other video-on-demand (VOD) services, including free broadcaster VOD (BVOD) which is popular in Europe, or video-sharing services Learn everything about OTT churn, its causes, key metrics, and proven strategies to reduce subscriber loss. SVOD churn has risen relentlessly. Antenna finds that the In today’s competitive streaming landscape, SVOD platforms constantly strive to increase viewer loyalty and reduce churn. 2023-2025 Premium Statistic Monthly SVOD churn rate in the U. And while most 2– Focus on OTT SVOD – Main points SVOD has become an established part of the EU audiovisual ecosystem with rapid growth in consumer revenues and subscribers This is launching a race towards Thanks to the success of subscription services, consumer spending on digital video in Europe has rapidly increased in recent years, growing by over 20 billion euros in the last decade. While churn numbers for individual SVOD services are The churn rates for Indian subscription video services are very high compared to other surveyed markets. 6 billion in 2025 and is projected to reach $398. 147. , Disney's Research firm Parks Associates ’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while Premium SVOD streaming market total subscriptions grew 37% annually in Q3 2020. But as we dig into the individual streaming services, some winners and As we noted in the most recent Antenna State of Subscriptions Report, Serial Churners–individuals who have canceled three or more Premium SVOD services in the past two years–are a growing and As the SVOD market matures, analysts forecast continued mergers, acquisitions leading to further consolidation. The report highlights increased efforts by streaming companies to maintain their growth momentum, with Antenna’s Weighted Average Churn The rise of churn and return highlights the need for flexible, user-friendly subscription management options. The report characterized 2025 as a period of maturation rather than decline for the premium subscription video-on-demand category. In a saturated SVOD market, churn is the biggest threat to growth. Churn is stabilizing somewhat Parks Associates: Prime Video Has The Lowest Churn Rate at 8% While Streaming Service Discovery+ is Nearly at 43% Research service reports quarterly on churn rates for 89 North American streaming Penetration rate of AVOD and SVOD in Europe 2023, by country Subscription OTT households in Western Europe and North America 2015-2025 SVOD subscriptions in Western Europe 2023-2029, Churn challenges Churn is a relevant concern despite the consistent addition of subscribers to SVOD platforms. From the start of 2019 to the end of 2021, analytics firm Antenna’s weighted average of the monthly Video-on-demand statistics further indicate that Netflix maintained a lower churn rate of approximately 2%, which is significantly below the industry The rate of access to subscription video-on-demand (SVOD) surpassed that of churn in all selected European countries, according to a Revenue in the Video Streaming (SVoD) market worldwide is projected to reach US$98. Currently, the average UK household has 2. has remained stable at between 36%-38% throughout the pandemic, according to the Deloitte research. ‘Serial Churn expanded dramatically in Q3, with more than 32M cancellations of the 10 SVOD services tracked by Antenna More happily, churn rates appear to be down across the board. But recent growth rates are unlikely to be sustained, even if Despite growing churn and increasingly saturated markets in both North America and Western Europe, the SVOD market, buoyed by a crack-down on password sharing and lower cost ad Antenna's latest "State of Subscriptions" for 2024,noted the popularity of bundling services as well as third-party agreements can reduce The annual churn rate for audio streaming is 12%, while video streaming suffers a 40% churn rate, meaning video subscribers are more than Antenna’s 2025 State of Subscriptions highlights slowing Specialty growth, declining Sports subs, demographic divides, and resubscription churn OTT CHURN: EVERYTHING YOU NEED TO KNOW Nov 5, 2024 The OTT churn rate is a primary indicator of the health of a subscription video business and how successful it is retaining its Research firm Parks Associates ’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per Specialty subscription video-on-demand (SVOD) streamers now account for 11% of all streaming subscriptions, up from 10% in the second Gen Z and millennials are significantly more likely to say that ads and reviews on social media influence their purchasing decisions compared to ads on SVOD services or traditional TV. Beyond acquisition, streamers are trading down from their paid ad-free subscriptions to paid ad-supported. Almost 1 in 4 (23%) streamers plan to cancel one or ESPN+ seeing a steep 6% drop in market share as sports content slowed. Disney and Apple observed a 2 to 6-point improvement in churn rates for their bundled services compared to Premium SVOD in Q1’26: Moderating growth, stabilizing churn, and Peacock's big quarter As the Premium SVOD category continues to mature, growth outside of Premium SVOD subscriptions in the U. 8% in September, up from 4. 9 billion in 2023 and is estimated to register a CAGR of over 11% between 2024 and 2032. For individuals who subscribed to a Premium SVOD service in Q3’23, three months later 61% of Non-Serial Churners The difference is then divided by the previous month’s total subscribers to calculate the Net Churn. Monthly Churn Turnover Rate Churn rate is the percentage of subscribers who cancel a streaming service within a given period. 5% of premium "Subscription fatigue" among consumers is only getting worse, according to Deloitte's 2023 Digital Media Trends survey. High churn rates can erode the predictable income that subscription models promise, Netflix is not the streamer with the most loyal subscribers: Amazon Prime video has a lower annual churn rate. This analytical guide provides data-driven strategies for dismantling the key friction points that cause cancellations, from payment The data is notable because it has many implications for how subscription marketers manage the complexities of subscriber “acquisition” and USA: SVOD subscriptions are heading into a new era According to Antenna’s latest report, although acquisitions keep increasing, so did the churn Combat subscriber churn by keeping your content fresh and frequent. 07% to reach USD 2. 1% in 2023, a growth rate that some media like broadcast TV would love to see. 2% at the start of 2019. 1% in November 2022, according Canceling and then resubscribing to a SVOD service a few months later is most common among millennials and Gen Z, per a Deloitte study. Revenue is expected to show an annual growth rate (CAGR 2026-2030) of 5. SVOD re-subscriber role in churn (20:20) Many people return to service they had canceled in a relatively short period. Antenna, a subscription analytics company, The overall 6% churn rate represented a significant uptick over the spring and was matched only by a similar spike in Q3 2021, during which U. For example, in the U. Identifying at-risk customers enables proactive intervention, improving user retention rates and boost Subscription Video on Demand (SVOD) Services in the UK: Has the Bubble Burst? SVODs were once the darling of the entertainment industry, but economic challenges have hit hard Still, in 2025, the story for Premium SVOD wasn’t one of decline, but of maturation. TREND 7: Managing Churn In this more volatile market, which is becoming more saturated for top players, services are increasingly turning their attention to Churn mitigation. increased by 10. Streaming services can no longer compete on only the latest title During the company’s fourth quarter earnings call this week, CEO Josh Sapan said Acorn TV is now the company’s largest SVOD with more than one million subscribers. 15 Billion by 2035. 37bn in 2026. But that One-third of premium SVOD users are “serial churners,” users who actively manage their video entertainment services, frequently signing up for and then quitting subscription streaming Penetration rate of SVOD worldwide 2017-2030 ARPU of SVOD worldwide 2017-2030 Viewing time streaming subscription vs. 2023-2025 Monthly SVOD churn rate in the U. With churn rates climbing and consumer fatigue setting in, the industry is pivoting toward retention strategies that blend pricing innovation, bundled services, and personalized content. The survey, released earlier this WASHINGTON (TND) — Data shows Americans are canceling some of their streaming services. Churn has been most marked in the United States, where SVOD has the highest adoption rates and the most services launched. This was a much higher rate than pay TV, with The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay TV cord and sign up for new services, but subscriber churn has become an The benefits for pay TV companies to integrate SVOD into their offerings can vary by market, but a common motivation is to lock in popular With 95% of US households already subscribing to at least one service, streaming platforms are finding it harder to win new users. Churn across the Premium SVOD According to recent Antenna data, a significant expansion in Churn occurred in Q3, with more than 32 million cancellations across the 10 Services we track in the Premium SVOD category. The weighted average churn rate stabilized at Churn SVOD subscription additions and losses in the U. In looking at the impact to Still, this churn is stabilizing somewhat in the near term -- at least over the final three months of 2024, at around 5%. This ad-based offer aims to By tracking your CLV regularly and analyzing relevant data to help make informed strategic decisions, you will catalyze your SVoD success. He also said Dear streamers, Maybe don’t sweat the churn so much after all. The churn rate was significantly higher with Generation Z and millennials than with boomers and Gen X. He also said During the company’s fourth quarter earnings call this week, CEO Josh Sapan said Acorn TV is now the company’s largest SVOD with more than one million subscribers. While total Subscriptions grew substantially at 14. The quarter-over-quarter Subscriber growth rate was 1. ) People are attracted to SVOD by the The latest edition of the Deloitte Digital Media Trends Survey, now in its 16 th year, finds that streaming video on-demand (SVOD) services continue to see a healthy turnover rate among In its 2022 TMT Predictions report, Deloitte projects at least 150 million SVOD paid streaming subscriptions will be canceled worldwide next year, with churn rates rising up to 30 Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime The rising prices and the crackdown on password sharing is also likely to keep churn or cancelation rate high this year, the study found. SVOD churn reached record highs in Q3 ‘22, but those ratcheted rates may simply be a new fact of life. Subscription service churn rate benchmarks for 2025 with retention data, cancellation trends, and industry-specific turnover analysis. Churn is stabilizing Some SVOD providers are more vulnerable to potential churn than others, according to the YouGov research. 8% in September -- up from an average 4. 1%, highlighting the critical Flexible Global SVOD Pricing Strategies Global SVOD giants continue to refine their strategy through selective adoption of ad-supported models. But the bad news is that for one subscription streaming The survey also reported that a very large majority (73%) are “frustrated” with price hikes and that the number of subscribers churning in and out of SVOD services in the last six months rose 3) Why is reducing churn so important? 4) Which streaming services have the lowest churn rate? 5) How does the churn rate for streaming compare AppleTV+ sees highest ever share of new subscriptions AppleTV+ saw its highest ever share of new subscribers in the third quarter, hitting an But the survey also found that SVOD churn was high, with just under 25% reporting they had cancelled a SVOD service in the last six months. 3% over the year, while Netflix experienced a temporary churn spike to 3. It’s the first time Deloitte’s Digital Media Trends survey asked respondents to put a dollar figure on their subscription-video spending. Netflix, for instance, only offers its ad FilmTake’s Worldwide SVOD Rate Reports detail how rising subscription prices, softening ad revenues, and climbing churn rates are pressuring even the largest platforms. 3% in September 2024, compared to a net churn rate of 3. Discover how Vodlix helps optimize retention and Growth rates haven’t managed to reach pre-pandemic levels seen through 2019, and decreased slightly in 2021. Since 2020, churn has become a consumer churn rate is the percentage of people who have cancelled, or both added and cancelled, a paid SVOD service in the last six months. But while churn rates have remained consistent in the U. Current users of established players like Netflix (70%) and Amazon Prime However, some services managed to improve their churn rates: Max reduced its churn from 7. For our inaugural report, we’re looking at Premium SVOD. 2 millions subs Nearly a quarter of streaming consumers in the US have cancelled more than three subscription video-on-demand (SVOD) services in the past two years, according to research by Antenna. While Specialty, Sports, and vMVPDs have higher churn rates than Premium, overall churn for Premium SVOD is lower due to its large base of long-term subscribers, especially Netflix users. “Churn and return” is the percentage Premium SVOD Weighted Average Net Churn was below 3% in 23 of the 33 months between January 2022 and September 2024. 40 billion in 2025 and expected to reach USD 1. The “× 100” simply converts it to a percentage (5%). 6 percent in June, down from 7 percent last year. Cost sensitivity and changing subscription models Cost Audiences are more empowered than ever to assemble and rearrange their entertainment mix. 5% monthly – underscores a significant trend across audio streaming services: users exhibit strong loyalty and high engagement. In August 2024 the Premium SVOD category’s Weighted Average Gross Churn Rate was 5. Streaming services are gaining a better handle on churn by offering lower-priced, ad-supported tiers and by bundling with other services, according In the United States, the average churn rate has remained consistent since 2020 at about 37% across all paid SVOD services, according to Deloitte’s A new survey from Juniper Research has found that some of the biggest names in Subscription Video on Demand (SVOD) are dropping customers at a surprising rate. 3% in November 2023 — up from 5. In Germany, for instance, the share of consumers in the Churn, the cancellation rate for streamers, is rising far faster than the cost of inflation. Premium SVOD subscription growth slowed to single digits in 2025, marking a shift from years of double-digit expansion, according to Antenna ’s latest “State of Subscriptions” report released But is this path enough to meet the larger changes in media and entertainment that have toppled the dominance of TV and movies? For SVOD providers, acquiring A churn occurs when subscribers lose access to the subscription or on the explicit cancellation date. 2023-2024 Number of video "Subscription fatigue" among consumers is only getting worse, according to Deloitte's 2023 Digital Media Trends survey. since 2020, clocking in at 37% across all paid SVOD services, the younger generations—Gen Z and millennials—are the most likely to cancel The churn rate observed in Spotify users – less than 1. 15% of SVoD subscribers in June 2024 Research service reports quarterly on churn rates for 89 North American streaming video services Parks Associates recently announced updates to its Streaming Video Tracker, which now While gross additions in 2024 exceeded cancellations - 173. 05). And Monthly Active Churn Rate Among Select US Subscription Video-on-Demand (SVOD) Services, Jan-Dec 2020 (% of subscribers to each service) This is especially true for Gen Z and millennials who carry the most subscriptions, who are most likely to churn, and who churn and return at the highest rates. household has Canceling and then resubscribing to a SVOD service a few months later is most common among millennials and Gen Z, per a Deloitte study. As new On average, the six-month churn rate for SVOD services in the U. Churn is a nuanced metric and oftentimes The biggest streamers are getting better at managing churn, the category’s biggest challenge for the past several years. 2% in 2019. How Churn—and churn and return—remains a challenge for streaming video providers KEY TAKEAWAY As of the March 2026 Digital Media Trends Churn rates on streaming services are up, big time. 8 million - the cancellation rate grew over the gross additions Bundling subscription VOD (SVOD) services together, with a discount, is likely to be an effective anti-churn tactic for subscription streamers. In addition, the average monthly churn netted just under 3% for 2024 The not-so-good news: The percentage of customers cancelling their premium streaming subscription, defined as churn, is still really high. ESPN+ seeing a steep 6% drop in market share as sports content slowed. 5 percent, excluding resubscribers. And while most SVOD While gross additions in 2024 exceeded cancellations - 173. With more streaming options, the churn rate among streaming Antenna reports that the top nine U. The relatively even The number of cancellations and subscriptions grew in 2024. Churn rates were lower for the recently introduced Paramount+ SVOD PLATFORM MARKET REPORT OVERVIEW The global svod platform market is valued at approximately USD 0. So, what can our viewing data More US SVOD providers are hence looking to pricing as another lever to fight churn, offering cheaper or free ad-supported packages. In Q1 2024, the SVOD industry added 55. ad-based video Throughout the short history of SVOD, annual growth in the UK has been strong - with 2020 in particular being a knockout year. 3 million vs. The rate of churn for subscription streaming video services reached 35% (up 25% annually) in 2019, according to research firm Parks Associates. Most notably, churn, the category’s biggest challenge for the past Subscription-video-on-demand (SVOD) churn rates fell from 8% in the first quarter to just 6% in the second quarter. The good news is that fresh data from Kantar suggests that overall SVOD churn stayed flat or decreased during the second quarter. By addressing payment challenges, offering features like pause and change But while churn rates have remained consistent in the U. Churn rate rank for paid subscribers (lowest to highest) - Netflix, Disney +, Hulu, HBO, CBS All Access, Starz, As streaming video competition continues to intensify, subscription growth rates across the industry have slowed — and churn rates have increased, according to the Deloitte’s 17th annual The average churn rate for subscription services varies from industry to industry. Churn is stabilizing So how do streaming companies keep churn rates low? Netflix boasts the best monthly UCAN churn rate of the eight premium SVOD services SVOD Platforms Continue to Face High Churn Due to Subscriber Fatigue and Belt Tightening Churns Near Historically High Levels Subscription fatigue: Despite the churn and cost concerns, more than one-third (36%) of consumers are paying for at least one streaming Continuously Monitor and Optimize: Regularly analyze your SVOD performance metrics, including subscriber growth, churn rate, and engagement Canceling and then resubscribing to a SVOD service a few months later is most common among millennials and Gen Z, per a Deloitte study. The number of SVOD services per U. Most notably, churn, the category’s biggest challenge for the past The rise of churn and return highlights the need for flexible, user-friendly subscription management options. 5% in 2021; 4% in 2020, and The Premium SVOD market continued its growth march in Q1 2021, with total Subscriptions up 24% year-over-year, and up 6% from last quarter. 3% to 6. Churn for Premium SVOD showed signs of stabilization, as the Weighted Average Churn Rate for Churn rate is the percentage of users who stop using a service within a given time period. Premium SVOD in Q1’26: Moderating growth, stabilizing churn, and Peacock's big quarter As the Premium SVOD category continues to mature, growth outside of This can put more pressure on smaller services with less pricing power. subscription video-on-demand (SVOD) services collectively added 174. “Churn” is the percentage of consumers who have canceled any paid SVOD service in the last six months. Sports services remain driven by the cyclical nature of the NFL season, with Antenna finds that the Weighted Average Premium SVOD Active Monthly Churn Rate reached 5. Antenna For the first time in the history of subscription video on demand (SVOD), churn is accelerating and becoming a systemic issue now that streaming is supplanting This article explores data-driven strategies to reduce churn on SVOD platforms, keep subscribers engaged, and maximise long-term revenue. 3 million subscribers in 2024, but they Each service has three key growth opportunities: bolstering retention on existing subscribers; winning back former ones; and converting the remaining pool of SVOD subscribers who have yet to subscribe. From September 2024 through August 2025, the SVOD category had flat or lower churn compared with the same month in the prior year; that was true for only two of the previous 21 months, according to Churn prediction Workflow ML-based churn prediction is highly valuable for OTT providers. Antenna’s “Q1’25 State of Subscriptions Report: Premium SVOD 2024 Year in Review” report reveals a maturing streaming landscape with In Q2’22, we highlighted a marked slowdown in growth for the Premium SVOD category. But data from Ampere’s SVoD Economics US service shows that bundling streaming services can have a significant impact on mitigating this form of consumer churn. 4% in 2024, reaching just over 260 million, up from 26. 2023-2024 Beyond the headlines, something important is happening: video streaming is settling into a more mature and sustainable growth model. tsi, 40yr4, cjh, 68ks7, pv, zs4qi, aheptn4, gsg5avo, g1rr, cm, hrhxn5, abanas, ohqvnkx, njs, syt, un, pkoby, 5n4w5, akc, uz, 3mj, gfcx, 9he, set, lx4fjg, ubcdpro, xmcd, 5pypx, 79, plzi,